MARKETING IN GOVERNMENT SUMMIT


The Philippine Marketing Association (PMA) is hosting the  Marketing in 
Government Summit with the theme Transformations and Innovations in Public Service 
(TIPS)  on November 23, 2012 at the DM Hall, 10/F Landbank Plaza, 1598 M.H. Del 
Pilar corner Dr. J. Quintos Street, Malate, Manila. 

The following topics will be discussed  highlighting specific TIPS for greater
learning appreciation and retention:


  1. Leadership/Spiritual Values in Public Service (May Puso ka ba Talaga sa Public Service?); 
  2. Customer Relations (Ngiti Naman Dyan!); 
  3.  State of the Filipino Consumer (Sino sila, Anong Profile nila at Anong gusto nila?); 
  4. Integrated Marketing Communications (Winning Strategies to win Their Hearts); 
  5.  Digital Marketing in Public Service Delivery (Hi-Tech Na! Hi-Touch Pa!); 
  6.  Brand Story (Anong Istorya mong Gustong Ipagmalaki?); 
  7.  Transformations and Innovations (Higit sa Lahat ang Iyong Pagkatao at Pakikipagkapwa Tao ang Mahalaga); and 
  8.  Social Marketing Your Ideas to Action (Building Minds, Touching Hearts: From Idea to Action sa Maraming Paraan.)


The target participants to this activity are leaders and experts in various fields
of marketing from the PMA.


For more information, interested participants may contact any of the following:
  Mr. Richard Añonuevo
  Coordinator, Philippine Marketing Association (PMA)
  Mobile Phone No.: 0917-942-3302
  Email Address: richardanonuevo@yahoo.com
 
The PMA Secretariat
  Suite 1006 A, 10/F West Tower Philippine Stock Exchange Centre
  Exchange Road, Ortigas Center,  Pasig City
  Telephone Nos.: (02)634-5722; (02 638-7700
  Fax Nos.: (02) 636-1451; (02) 634-4890
  Email Address: philmarketing@pldtdsl.net
  Website Address: www.philippinemarketing.net.ph  

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